Believe it or not, email marketing is not a thing of the past. In fact, this form of marketing is still evolving in many industries. For consumers, email is more personal than social media because you are messaging them directly and privately.
But what makes email marketing great? It’s the content!
Content is what people are interested in when they read an email. What is the email about? Why should people care? The answers to these questions will depend on the content you include in your emails.
In this article, we’ll discuss the following to help you deliver great content in your email list.
- How email marketing works
- Why implement
- When to create email list content, and
- Best practices for creating great content in your email list
How Does It Work?
Email marketing allows you to target the right audience with your emails. By sending emails to the people on your email list, you not only increase your loyal customer base but also get more conversions and revenue. Now, in order to make email marketing work for you, you need to create great content. We’ll show you why.
Learn how Email works>>How does an email verifier work?
Why great content sells
Email is designed to be seen by your customers on a personal basis. In other words, when you share content via email, you make your customers feel special. Well-written, relevant, visual emails are what sell in email marketing.
When to create content
When is the best time to create content for your email list? Well, consider the following scenarios.
- When you are building new relationships with new customers and subscribers
- Whenever you have any promotions for your products or services
- When you want to increase awareness of your brand, and
- When you want to generate and nurture leads
If you find yourself in any of these situations, then now is the time to create content!
Now that you know why creating content is important to your email marketing, it’s time to learn how to implement great content into your strategy! Here are 6 practices to consider.
#1 Know your audience
First, who is your audience? What do they typically expect from you? What other needs might they have?
By knowing your audience, you will be able to answer these questions. First, see how relevant your content is. You can do this by enabling analytics in your email software.
Also, consider creating content for smaller groups. By doing this, you can increase the relevance of your brand while improving the performance of your email marketing campaigns. Testing your campaign with a small group of email recipients will give you a good idea of what is working and what is not working in your content.
#2 Create short and creative subject lines
If your subject lines are very long, then your email recipients will feel uncomfortable. Many times, users are too busy to read too many emails, and they will delete emails that look like spam before they open them.
Remember. The subject line is the window to what you have in the actual email. Therefore, your best bet is to make your subject line short and welcoming. Also, make your subject line creative with relevant and funny emoticons.
When you keep your subject line short and sweet, people may feel curious and then open the email.
#3 Use visuals
Visuals can grab people’s attention. So, why not use visuals in your emails?
When it comes to images, the possibilities are endless! Consider using some of the following.
Screenshots of products and services
GIFs (the most popular ones)
Company logos and colors, etc.
Please keep in mind. Visuals are there to help convey the overall message of your email. Don’t let the visuals overwhelm your message. 4.
#4 Try using QR codes
Now, you will see squares that look like pixels on your brand. This square is called a Quick Response (QR) code. With these codes, all the consumer has to do is scan the QR code on the logo or product with their phone. After that, the consumer is taken to the brand’s website to enter registration, enter a sweepstake, learn more about the product, etc.
Want to take advantage of this digital phenomenon?
Consider adding a valid QR code to your emails. Just make sure the code is mobile-friendly. Also, just like the visuals, don’t let the code overwhelm the email.
Just remember where to put your QR code. So, consider how QR codes are used in the following situations.
Maybe the user is reading your email on their laptop? Maybe they use their phone to scan the QR code?
Maybe someone is using a library or school computer and needs to check their email? There, they can scan the QR code with their phone. Although, this method is only suitable for computers and laptops. Cell phones are mainly used to scan QR codes.
#5 Have an attractive CTA
A call to action (CTA) is crucial to your emails. a CTA tells your customers what you want from them because you have given them time. Therefore, you need an effective CTA to communicate what you need them to do.
Sign up for a subscription
Purchase a product or service
Visit a website
Follow the brand on social media
#6 Set goals
Finally, you need to set some goals. Period.
When setting your email marketing goals, keep the following objectives in mind.
- What do you want to achieve with your email content?
- What do you want people to get out of your content?
- What keywords and subject lines will attract subscribers?
- What are some ways you can improve your email marketing strategy? And so on.
Remember. Not having goals can leave you strategically lost. That’s why it’s important to stay the course with relevant, effective goals.