Why Does Your Business Need to Improve Email Verification?

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why email verification

Creating an email campaign without using email verification seems like wading across the river by feeling for stones. You don’t know who you are hitting or even if you are close to the target. Practicing good email verification gives you a fighting chance at success. This is why we need to improve email verification.

Email may seem like a quaint relic from the early days of Ecommerce, but it still occupied a vital part of how we communicate and conduct business. It is the primary methods of interoffice communications, and it works especially well as a part of your overall digital marketing campaign.

Whereas, your email subscriber list is just looking good from its quantity. Are you a business owner who indiscriminately collects email addresses that are irrelevant as far as marketing potential? Worse yet, do you buy email addresses in an attempt to build your contact list in a way that is invalid and unsustainable?

Clever marketers have already known the importance of a valid email address. Valid email addresses can broaden their networks, reach customers who will push their business forward, and increase their chances of converting leads. Email verification helps you do this.

What is email verification? And how does it help you achieve your goals?

Email Verification Description

Creating a subscriber or contact list is necessary for effective marketing and engagement. Whenever you subscribe to a website or register an online account, there is a good chance for you to receive a message that contains a link asking you to verify your email address. To be honestly, many websites won’t finish your registration until you have done that.

If you conduct email marketing campaigns, you depend on subscribers to support your blog, or you are branding our company. The upper type of verification is what you need. But list building is not the only advantage of verification.

Email verification helps ensure that your contact list is accurate and error free, the email addresses you have are active, and they belong to the one who you want to reach. It also keeps your emails from being flagged as spam or trash, having your sender score reduced, or your IP address blocked and added to a blacklist.

The Benefits of Verifying Email Addresses

Email verification protects your account from exploits and malicious attachments by checking out the authenticity of senders. Spamming filter cannot remove all malicious emails. There are approximately 150 million emails scams launched every day. And nearly 70% of them are phishing exploits. Many domains and email addresses used by hackers or thieves are stolen from inactive accounts or were created recently.

Email verification helps to improve your account reliability and reputation. A bad sender score can affect how your address is evaluated by spam filters and IP blockers. One of the main reasons for sender score being reduced is the number of hard bounces your outgoing email receives. For example, Amazon SES (Simple Email Service) reputation standard:

  • Healthy Bounce Rate: below 5%;
  • Risk Bounce Rate: exceed 10%;
  • Healthy Complaint Rate: below 0.1%;
  • Risk Complaint Rate: exceed 0.5%
email verification-AWS bounce rate standard
Amazon SES Dashboard

Hard bounces are caused by emails that are immediately returned as undeliverable because the recipients’ addresses do not exist or the email accounts have been closed by the previous account owners. This can occur due to a typo or an intentional misdirection.

According to research conducted by the Content Marketing Institute, more than 80 percent of B2B marketers use email to keep their client base up to date and conduct outreach. Email verification helps refine your contact list so that you can segment leads according to where they are in the buying process.

How Does Email Verification Work?

Email Verifier Online is easy and simple to use. You only need 4 steps to verify your bulk email list.

Step 1: Create an account on Email Verifier Online. Note: Each account will have 1,000 free credits of initial value.

Step 2: Upload bulk email list. Email verifier online prepared a CSV format sample list. Users can download it and edit yours.

Step 3: Click “Verify” button. Verification process will last several minutes. The length of verification time is up to your email address quantity. More addresses the list includes, more time the process will need.

Step 4: Download the “active” address list to your device.

The reasons for invalid email addresses are usually benign, including a person switching to a different job within their current company or moving to another company, switching to a new email provider, or opening a different account with the same provider. You can also get a negative ping response if the domain is dead or temporarily down.

In Conclusion

Invalid and irrelevant email addresses block your contact list and do nothing to advance your causes or business interests. Using an email service with a comprehensive verification process built-in allows you to put your energy and money where they will do the best. 

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