How to Reduce Email Bounce Rate?

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Bounced emails are one of the worst things that can happen to an email marketing campaign. Every email that bounces back means a prospect will not receive your message. Thus, “how to reduce email bounce rate” is a vital topic to discuss.

In addition, high bounce rates can affect the overall deliverability of your emails and therefore your campaigns can fail.

Ensuring that your mail never bounces is an important part of running a thriving email campaign. Below we’ll look at the difference between soft and hard bounced mail and some tips on how to make sure your emails never bounce.

What are Soft Bounce and Hard Bounce?

A mail bounce occurs when an email you send is rejected by the email server of the intended recipient. The expression “bounce rate” implies an estimate of the number of recipients who did not receive the email you sent.

Soft Bounces

Usually means a temporary delivery problem. May occur in the following situations:

  • Your recipient’s inbox is full
  • Recipient’s email server is down
  • Your email is too big

Hard Bounces

Such emails will never be delivered. May occur in the following status:

  • The email address is invalid
  • The domain name doesn’t exist any longer
  • The mailbox is not active any longer

Why Should We Reduce Email Bounce Rate?

Truth be told, it is difficult to not have a single bounced email in the emails you sent. However, there are some tips to ensure that you have a very low bounce rate. Why is this important?

A low bounce rate is a sign of a quality email campaign, and a good email list consists of active subscribers. A high bounce rate, on the other hand, indicates that there are many problems with your campaign, such as a poor quality email list. A first-class email crusade has a mailing list that is made up of dynamic and attracts a lot of support. Email marketing is not easy and you should avoid many of the mistakes you might make.

In addition, a high bounce rate will also affect your mail delivery rate. A high bounce rate will lead to a bad IP reputation and you are able to be blacklisted.

5 Ways to Reduce Email Bounce Rate

Now you know what a bounce rate is and why you should keep it low. Now it’s time to learn what you can do to keep your emails from ever bouncing back.

1. Get rid of hard rebound once and for all

Don’t hesitate to try to fix it. They can never be fixed from your side. Therefore, remove this email address from your list as soon as you face a hard bounce.

Soft bounces should not be removed immediately, however, after a specific point, they pose a risk and should be removed as well.

2. Verify your emails before sending

One of the most important steps in making sure your emails don’t bounce is to validate your email list. Email verification is very important to ensure that your emails are valid and accurate and that your emails will go into the reader’s inbox and not the spam folder.

To do this, you can use an email verification tool such as

3. Willingness to subscribe your web

If your followers are automatically subscribed to your email list, they may now be very interested in your messages. You should have an opt-in system for subscribers so they can confirm that they want to join your list. With such a feature, you will get a list of subscribers who want to get your emails – so you will receive a lower bounce rate.

4. Send regular emails

You should send emails regularly so that your emails don’t bounce. When you keep sending emails, you will increase engagement, and also your bounce rate will decrease. But make sure you don’t overwhelm your readers so they don’t send you to spam.

So, how does this work? When you send emails regularly, rather than once in a while, you’ll notice bounces faster. People change their email addresses, keep their inboxes full, and many other things that affect bounced emails. That’s why the sooner you catch them, the better.

5. Track the metrics

It’s obvious, but still important to mention: you should always check your email deliverability. You must monitor for high bounce rates, low user engagement and other issues that can ruin your campaigns.

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