But how do you properly pass email verification? Today, we’ll figure out all you should know about the email verification process, so let’s take a deeper look！
Any active Internet user will have accomplished email verification at least once in their lives. It goes without saying that such routine procedures are now used by various services for security purposes. Nowadays, email addresses have become valuable data, but not always perfectly. Sometimes, scammers create multiple email addresses that don’t have a real person standing behind them. As a result, the information you send them becomes useless and actually brings no value to your email program.
Filled with spam, such an email database can be a huge waste of time, money and effort, and does not bring much benefit to the email campaign. That’s why by implementing a verification program you can prevent these losses and get the most out of your email program.
But how do you properly pass email verification? Today, we’re going to figure out everything you should know about email verification programs, so let’s get deeper into it!
What Is Email Validation and How It Works?
The email address validation is an automated process of mailbox data review, that indicates whether the address is safe for sending, unknown, valid but risky, problematic, or invalid.
A good email verification service usually uses a set of rules to make sure the addresses are safe to send and can’t cause any issues to the database. Furthermore, according to Medium, the mailing list validation can reduce bounce rate up to 98%, thus improving the email deliverability. That is why it is mostly utilized by the companies that are actively sending the mailing and email marketing channel for the business’ promotion purposes.
So, how do the email validators actually check the emails?
Here are some basic things to keep in mind:
- Local or domain errors. For instance, the user might miss the letter in the domain, writing “.co” instead of “.com”;
- Email duplicates;
- Spam traps. These are the addresses used by mail services to check for unscrupulous senders, which can lead to the sender’s blocking by the mailing service;
- Role-based Addresses. For instance, the company’s corporate emails like [email protected], [email protected], [email protected];
- Disposable mailboxes. These are the postal addresses for temporary use that do not require registration.
- Domain and server verification. Checks the domain for a Mail eXchanger (MX) – a DNS record that points to a mail server;
- Confirmation of mailbox activity.
But what can you actually get with the email validation process? As we have already stated before, it greatly reduces the bounce rate and helps to better target your audience. Secondly, you can maintain a high sender reputation, thus proving yourself as a trustworthy and reliable sender. Additionally, it can greatly save investments by mailing only to the real people who can get interested in the email content. And, finally, you will get a higher conversion rate by delivering the messages to the right audience.
Tips for Passing the Email Verification
What are the main insights you should definitely be aware of to complete the email validation? Here are the most efficient ways of getting the verified email lists:
#1 Create the Email Database
Basically, there are two ways entrepreneurs operate to collect data:
- by creating their database
- purchasing the pre-made lists
While the first option can provide you with loyal subscribers and active users, the second one mostly contains the people who don’t know about you or are not at all interested in your mailing.
For sure the inbox has now become a private space users wants to collect only informative and useful subscriptions. And, if you target the wrong audience, you are more likely to make no use of your email campaign.
However, if sending the emails to the right audience, you can expect an average return of $42 for every $1 spent on email marketing.
#2 Update and Check Email Database
Customers tend to delete, change, transfer and even sell their mailing addresses on the regular basis. Consequently, it is really critical to regularly check the email database.
Constantly review the list of contacts with an email validation service and clean up the unnecessary emails, including non-existent accounts, contacts with complaints, users who unsubscribed from your emails.
#3 Use Double-Factor Confirmation for the Mailbox
Add a Double Opt-in feature so users can approve receiving emails from you. If confirmation is not passed, such email will be removed from the database.
#4 Add the Ability to Unsubscribe from Your Mailing List
To prevent customers from marking your mailing as spam, add the “Unsubscribe from mailing” option, which leads to automatically deleting the unsubscribed contacts from the database. This will save you money and a good business image from users and mailing services.
#5 Create Mailing Lists from a Subdomain
Use a subdomain for sending your mailings to prevent accidentally falling into spam and ruining your domain’s reputation.
A subdomain is a part of the main domain, which can actually help you to maintain a high sender reputation, even if some of the subdomains were marked as spam. For example, “notification.site.com” and “calendar.site.com” are subdomains of “site.com”. So, if your account is blocked, you can always create a new one without losing your domain name.
In short, an email verification process is a key option for filtering out useless and insecure contacts from the database. That’s why this method is now widely used in various email marketing campaigns. There are plenty of benefits companies get from implementing email verification, as it greatly saves time, efforts and resources invested, and also greatly enhances the mailing efficiency.
To get the most of your email validation process, you should create, update and check the email database on a regular basis. Also, make sure to include the double-factor confirmation to make sure your audience wants to receive messages from you and send the emails from a subdomain to reserve your domain name. Thus, with these methods applied, you can certainly enhance the effectiveness of your mailing campaign.
Let’s go and pass email verification right now!