Finding a trustworthy email list cleaning software provider can be difficult. While some of them guarantee a high level of accuracy, they may not have the support you need. Also, some services can detect bounced emails, but what about other risky data?
If you are in the market for an email cleaner and you are not sure how to choose one, the following tips will help you. These are some of the best criteria to guide you through the process.
First, let’s look at why you need an email list cleaner tool and how email hygiene can support you in getting your campaigns into people’s inboxes.
#1 Not Only Remove Invalid Contacts
We should not only concentrate on invalid contacts but needing more cleaning data before running an email marketing campaign.
A good email cleaner has to do a lot more. If you’re in the market for one, make sure it also removes:
- abuse emails, owned by people who label messages as spam;
- temporary emails, which auto-destroy in a short amount of time;
- spam traps, as their sole purpose is to block spammers;
- and role-based emails, which are monitored by groups of people, not individuals.
#2 Email List Cleaning Data Protection
Data protection is an important topic to bring up with your email verification specialist before you commit to any contract. When you lend your customers’ information to a third party, how does that third party protect that information?
“This isn’t a joke, because your email validation service will need access to the email addresses in your database in order to verify them. Make sure they’re a big enough company that has been around a couple of years, and ask about the security measures they take.”
For starters, ask about the company’s compliance with the General Data Protection Regulation (GDPR). Or you can find if the company web has a Privacy Policy page, if yes, read and learn if they mentioned user data usage.
Reference: Privacy Policy Terms of use
#3 Online Technical Support
Good software always provides technical support no matter which methods they use. Some have an online chat service, the other will left their support email. You can send messages when you meet problems.
Want to use a free email list cleaning tool? Try Email Verifier Online.