Maybe when you see the title "6 Ways Email Marketing Can Boost Your Web SEO" will feel confused. How does email marketing boost SEO? It is not familiar. No worries, after you read this article you will know how email marketing plays an important role in Web SEO.
When you consider that search engines provide nearly 80% of global desktop traffic, it’s clear that businesses need a sound SEO strategy to achieve online success.
Unfortunately, however, many businesses stop at the basics, limiting their SEO to activities such as adding keywords to website pages or seeking backlinks from relevant, reputable sites. Don’t make the same mistake – this is just the tip of the iceberg of what SEO has to offer your brand.
You may not know it, but email marketing is a necessity for your SEO strategy. With the right techniques, you can use your email list to improve your rankings in search engines, drive more traffic to your website, and most importantly – increase on-site conversions.
But how do you do this? Let’s take a look at six email marketing tactics you should use to improve your SEO results.
In this article, we will introduce the first factor. How social media boost web SEO ranking in email marketing.
# CTAs, Social Share Buttons, and Review Forms
Whenever you receive an email from a company, what do you do immediately after reading it? If you don’t do anything, then the marketer who produced the email did a poor job.
In that case, you’re likely to click away, delete the email, and go about your day with no intention of engaging with that brand again.
This is where many companies fail in their email marketing strategy. Any marketing you create should drive action.
Action is critical, and there are three ways to accomplish this.
#1 CTA info
The first is to include a call to action (CTA) in every message. This can be as simple as asking your subscribers to click on a link to a video on your blog or to download your new e-book.
#2 Social Share Buttons
Another option is to add social sharing buttons, which you can also use as a CTA – i.e., “Share this newsletter with your friends”. This is a clever way to combine social media with your search engine and email marketing strategies, as it can be a huge driver for building brand awareness, engagement, and traffic.
Having your loyal users promote your content on their social channels can help increase your list of followers on these networks, which is why having business pages on these platforms is worthwhile. Doing so can also drive organic engagement, which can boost your search engines.
As this chart shows, there is a clear correlation between SEO and social media, so it’s not something you want to ignore.
#3 Customer reviews
Finally, you can use a review form to collect testimonials from your happy customers. This can give you insight into how you can improve your product or service, although the real benefit comes from having these reviews presented online.
Reviews affect more than just your sales; they can also help (or hurt) your search engine. For example, one study found that reviews had a 13% impact on local search results.
So by having more online reviews, especially positive ones, you can help search engines rank your business higher in search engine results pages (SERPs). If you’re a local business, this is a big deal, so don’t be shy about urging your email subscribers to leave reviews.
This is all for how social media boost SEO in email marketing. Social media info is only one of the aspects which influence web ranking. If you want to know more about which factors will affect web ranking by email marketing, you can read the following articles.
6 ways how email marketing influences web ranking
- How does social media info boost web ranking in email marketing?
- How personalized content increase web ranking in the email marketing?
- Can old but relevant content influence web ranking in the email marketing?
- How mobile-friendly template do good to web ranking in the email marketing?
- Why ask subscribers to share your email to social media?
- Why should use UTM to track your campaign?