The last few articles have stated the email marketing content itself how to influence and boost website SEO and ranking. The next thing we want to explain is how a mobile-friendly email boost website SEO.

Why Mobile-Friendly Email can boost web SEO

After 2012, smartphones became popular and commonly used in our daily life. And in 2015, Mobile SEO has been mentioned and focused widely.

Although mobile phones have been with us for quite some time by then, they don’t play a huge role in the search engine world until 2015. That’s when mobile searches surpass desktop searches for the first time. It is, accordingly, sometimes called the “Year of Mobile”.

From Torquemag.io

During this time, Google and other search engines began to pay more attention to mobile search and released guidelines for optimizing websites for mobile devices.

Responsive design became the norm, and webmasters began overhauling their sites in an effort to make them look good on phones and tablets.

If your emails aren’t optimized for mobile screens, your engagement rates will suffer. If your emails are optimized, but your website is not, you can bet your bounce rate will be higher than usual. Needless to say, this will hurt your SEO rankings.

How to build a Mobile-Friendly Email

Mobile SEO is the combination of website SEO with flawless browsing on mobile devices, such as smartphones and tablets. Due to the growing boom in portable devices, webmasters should place a high priority on their mobile SEO initiatives. After all, more than 50% of Internet users now report browsing websites via mobile devices on a daily basis. Google is already favoring mobile-friendly websites.

To optimize your emails for mobile:

• Keep emails short and to the point
• Ensure loading speeds are quick
• Include a CTA with large buttons and links to click on
• Use a template with a single column

Take a look at this mobile-friendly email from MailChimp:

In addition, responsive website design will ensure that your website can be accessed on any device, whether mobile or desktop, by adapting to whatever screen size it detects. Both Google and your visitors will love you for it.

In conclusion

This is all for how mobile-friendly email boost SEO in email marketing. Mobile-friendly email is one of the factors which can improve web ranking. If you want to know more about what will affect web ranking by email marketing, read the following articles and find the answers.